5 Big Brands Confirm That Content Marketing Is The Key To Your Consumer – Forbes

2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing” has turned into a conversation on “how to.” Here’s how five leading brands are developing content their consumers want. Virgin Mobile Virgin […]

Categoría: General

Be an Information DJ

When President Obama considers how to mobilize opinion and persuade Americans to support his agenda, we can be sure he’ll want to tap the power of changing minds by understanding what makes ideas go viral. In building support for tough, difficult issues such as deficit reduction and tax policy, the Obama team will want to […]

Categoría: General

Retweeting Without Reading? Yeah, It’s Happening and It Affects Journalism Strategy on Twitter – 10,000 Words

Worth noting for journalists looking to measure engagement on the Twitters: your retweets aren’t necessarily your click-throughs, and the two unfortunately may have almost no correlation either. Hubspot’s Dan Zarrella analyzed 2.7 million tweets that contained links, and his findings show that the retweets and click-throughs had only a sad Pearson’s correlation coefficient of .038. […]

Categoría: General

The rise of alternative porn: Communities, boundaries & profits – The Next Web

Since the rise of porn in the 70s, companies who make a profit portraying sex have largely been happy running their well-oiled machine. In the pre-Internet age, all of that porn was largely produced in the same way — in well-lit, well-managed studios spinning out the same limited tropes of big breasts, blonde hair and […]

Categoría: General